This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Xbox Chief Talks Up Games Mass Appeal

Q: At the press event last week, you predicted that a billion people would play the Xbox 360. How did you come up with that figure?

The thing about that comment is it's really intended to be an inspirational comment for the industry. Right now, more people enjoy movies, music, television and movies than they do video games.

Our revenue growth is great, right? If you look at all the numbers, you say, "We're doing great as an industry." Well, we force everybody to go buy new hardware every five years. That helps. Our average selling point of content is $50 or $42 or whatever you want to call it. That helps, right? And the fact that we have such an enthusiast base that consumes so much, it drives up those numbers.

That's great, but how do we invite people back in and turn the world into gamers? To think that there are a billion people in the world that can read or watch movies or play music, nobody would scoff at that. But if you say, 'We're going to get a billion people to go play games,' that's a big dream.

And so, it's more a challenge to the industry to say, 'Hey, we're all going to appeal to the core gamers , but let's all do our part to take it to the next level.'

Q: Why do you think the Xbox 360 will have an appeal outside of the core gaming contingent?

Well, the first is approachability, which takes several forms. First is the device itself. The industrial design of the device really reflects the optimism that we have for the industry, and it's more inviting. We went to a wireless design. And it seems like a trivial matter from a technology point of view, but from a living-room experience point of view? Having wires strewn across your couch and across the floor is a big deal to a lot of people. So, in showing the industrial design and the wireless concept to a lot of nongamers, they say, 'Well, finally, this is a product that doesn't need to be banished to the basement.' So, I think it will get into the right place in the home and invite more family members to participate.

2 of 4

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs