Q: At the press event last week, you predicted that a billion people would play the Xbox 360. How did you come up with that figure?
The thing about that comment is it's really intended to be an inspirational comment for the industry. Right now, more people enjoy movies, music, television and movies than they do video games.
Our revenue growth is great, right? If you look at all the numbers, you say, "We're doing great as an industry." Well, we force everybody to go buy new hardware every five years. That helps. Our average selling point of content is $50 or $42 or whatever you want to call it. That helps, right? And the fact that we have such an enthusiast
That's great, but how do we invite people back in and turn the world into gamers? To think that there are a billion people in the world that can read or watch movies or play music, nobody would scoff at that. But if you say, 'We're going to get a billion people to go play games,' that's a big dream.And so, it's more a challenge to the industry to say, 'Hey, we're all going to appeal to the core