How to Make Earnings Surprises Pleasant
Let's start this article on solid ground by stating the obvious: We are heading into the thick of first-quarter earnings season. And with that comes trading opportunity. In an April 6 article I discussed some strategic approaches to dealing with inevitable blowups. (Harley-Davidson's (HDI) wipeout this week was another example.)
Now, though, I want to take a more proactive approach and look to establish positions in anticipation of earnings reports that could produce both upside and downside surprises.
While I do a lot of my own research in searching out trading ideas, when earnings season comes along, I like to lean on the computational power that a large firm with an army of analysts and quant jocks can bring to the table. This helps me sift through the numbers of the thousands of companies that report in a four-week time span.
In the past I've turned to work done by Keith Miller of Smith Barney. Miller and his team produce a reliable list of stocks most likely to deliver earnings surprises. It is a quantitative model that uses several basic criteria to come up with candidates that that will deliver a "standardized unexpected earnings," or SUE, as the model is known. It provides a great starting point to scan for trading ideas.
A Model Named SUEThe basic criteria for SUE are sales and earnings momentum, the direction of profit margins, price momentum and previous quarterly results. The historic or realized SUE is based on the most recent 16 quarterly earnings reports. For a more detailed discussion of SUE's methodology, look at this June 2004 article.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV