There is no better David vs. Goliath story in the financial markets than the battle between the Dutch auction IPO and the traditional IPO.Pioneered by Bill Hambrecht at his firm, WR Hambrecht, the Dutch auction IPO has investors bid on what they would pay for shares. The price is set when it is low enough such that there are enough participants willing to pay for it so the proceeds will equal the amount the company wanted to raise.
Dutch Auctions and Their Fans
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