This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

About.com Grabs Net Deal Spotlight

Mergers-and-acquisition activity on the Internet is casting a spotlight on one of the Net's largest forgotten online properties: About.com.

The array of content sites, which owner Primedia (PRM) is reportedly in the process of selling, is one of the most popular sites on the Internet, judging from the number of U.S. users who go to About.com at least once a month.

With online advertising growing rapidly after a turn-of-the-century collapse, media companies are trying to increase their exposure to Internet advertising by acquiring online properties. Dow Jones (DJ), for example, recently bought MarketWatch, and The Washington Post (WPO) went after Microsoft's (MSFT) Slate.

There's no question that the advertisers are back. Bellwether Yahoo! (YHOO - Get Report) reported gross revenue of $1.1 billion for the fourth quarter, up from $664 million one year earlier.

With trends like that, it's no surprise that companies reportedly kicking the tires of About.com, according to The New York Times, include New York Times (NYT - Get Report) itself, Yahoo!, Google (GOOG), Time Warner (TWX) and Ask Jeeves (ASKJ).

A Primedia spokesman declined to comment.

About.com, launched in 1997 as The Mining Company, was envisioned as a vehicle for inexpensively building up targeted content on the Internet, against which advertising could be sold on a relatively inexpensive, decentralized basis. Subject matter of interest to Internet users was assembled and updated by a network of experts -- independent contractors who published their work under the unifying artistic direction, editorial supervision and Internet address of About.com. Nowadays, About.com comprises hundreds of subsites devoted to special interests ranging from attention deficit disorder to zoology.

In October 2000, Primedia announced the purchase of About.com in a deal that echoed some of the justifications for the announcement earlier that year of the merger of Time Warner and America Online.

In each case, a major motivation for the transaction was to marry the content of a traditional media company -- Primedia these days publishes roughly 120 specialty magazines -- with online distribution.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
EBAY $28.12 0.00%
NYT $13.22 0.00%
YHOO $36.67 0.00%
AAPL $121.30 0.00%
FB $94.01 0.00%

Markets

Chart of I:DJI
DOW 17,689.86 -56.12 -0.32%
S&P 500 2,103.84 -4.79 -0.23%
NASDAQ 5,128.2810 -0.5040 -0.01%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs