NFL games are the most popular among sports titles in the U.S., and Take-Two's entry last year represented a real threat to EA's sports dominance. Meanwhile, the ESPN deal wrested the ESPN brand away from Take-Two.
After the baseball players association announced its deal with Take-Two last week, EA officials dismissed the move, noting that baseball was one of the company's least popular sports titles. EA's investors seemed unconcerned by Take-Two's latest agreements. In recent trading, the company's shares were up $1.44, or 2.3%, to $63.35.- Loading Comments...
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