The Signal and The Noise

eBay Learns Lesson in Guidance Game

 

As CEO Meg Whitman noted in the Wednesday earnings call, the company expects strong growth in China. But several analysts pointed out that, unlike most of the countries it has thrived in, it faces stiff competition there.

Whitman is clearly betting that its PayPal online-payment technology is eBay's foot in the door leading to China. If PayPal becomes the standard, eBay becomes the de facto auctioneer of a fast-growing economy. Given that PayPal may make it easy to process cross-border e-payments, it stands to reason that eBay has a strong edge. But China's Internet is highly regulated, adding several dimensions of complexity to eBay's plans there.

eBay is placing a big bet on this strategy: Much of the $300 million it will invest this year will go into PayPal and China.

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