Surveys Paint Mixed Holiday Picture

The two main factors working to move merchandise are a big increase in promotional discounting along with the onset of colder weather, which has spurred sales in seasonal items like outerwear, heavier apparel and other cold weather products.

"Some sources said markdowns had become persuasive and were affecting margins," the firm said. "In addition, online shopping remained at a strong pace and gift cards were on the rise, shifting sales to the period after the holiday season, which could affect sales data."