George Mannes

Google Shakes Off Lockup Talk

 

While the supply-demand imbalance could be eased by further lockup expirations scheduled for December, January and February, Google's fans point out that the stock has something else going for it: the company's underlying growth in the fast-growing business of online search advertising.

Husic, for one, is bullish about the prospects for growth in the local dimension of search advertising: Customers using Google and other search engines to find nearby businesses, not just national marketers.

More localized search-engine advertising "will open it up for a very large number of new customers to come in and participate," he says. "Really, it's going to be an absolute blowout when your toilet overflows and you go and find Joe's Plumbing" online, he says.

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