Hotel stocks rallied Tuesday after Banc of America Securities upgraded Starwood Hotels (HOT - Get Report), Host Marriott (HMT) and Hilton Hotels (HLT - Get Report) to buy, telling investors the sector was on the verge of a second leg of a bull run.
According to analyst Jeremy Cogan, hotel stocks are due for significant upside over the next two years, driven by better-than-expected room rates, tight supplies and increasing demand for lodging. After touring more than 20 hotels in four key markets, the analyst raised his 2005 estimates for earnings per share and revenue per available room, a key industry metric also known as revpar.
"Our lodging index has now cooled a bit in 2004 -- just as lodging stocks did in 1994 -- as interest rates go higher and investors take a break to survey the future profit landscape," Cogan said. "If the cycle truly repeats, the 'second leg of the lightning bolt' -- another meaningful bull move for lodging stocks -- could be coming next
Indeed, hotel stocks have taken a breather. So far this year, the Dow Jones Hotel Index is up 16% after gaining 50% in 2003. On Tuesday, hotel stocks got a bid, thanks to Cogan's upgrade, with the Dow Hotels up 1.5%, driven by Starwood's gain of $1.28, or 2.9%, to $45.85. Host Marriott rose 37 cents, or 2.7%, to $13.96, while Hilton rose 38 cents, or 2.1%, to $18.57.The rally may have already started. Since Aug. 10, when Four Seasons (FS) easily beat Wall Street expectations and