Google IPO Registry Site Is Live

Investors interested in getting a piece of Google got a step closer on Friday.

The leading Internet search engine quietly launched a page on its Web site on which investors can register to participate in its initial public offering. Investors can't place bids through the site itself; instead, once they get a bidder ID through the site, they have to contact a broker in order to bid in the auction.

Google is going public through an unusual Dutch auction process. In such a process, investors are asked to bid on the offering before the price is set. Unlike a typical IPO, Google's offering is open to a "broad range" investors.

A company representative declined to say whether bidding has already begun in Google's IPO, which is expected to be finalized sometime next month.

The search giant lists some 28 brokers with whom investors can place bids. On at least one of those -- E*Trade (ET Quote) -- investors could not yet bid on the offering. The site said only that more information on the offering would be coming soon.

Earlier this week, Google said it expects its stock to price between $108 and $135 a share. The company plans to sell some 14.1 million shares, while company insiders plan to sell another 10.5 million shares.