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Baffled by the Global Economy? Go Local

In the past few weeks, the stock market has been shanghaied, partly by rumors of a slowdown in the Chinese economy. But it's hard enough for a New York resident to figure out what's happening in Chicago, much less Shenzhen, so it's fair to wonder if following overseas news helps investors' quest to understand their world.

Indeed, it may make more sense to shut out the world entirely and focus strictly on your own little corner of the globe. For people who live in medium and large metropolitan areas, there are more than enough companies and industries within 100 miles to help them determine how the local economy is doing. And there are probably enough public companies in that radius to create a reasonably diversified portfolio out of what they discover.

I'll give the idea of local investing a whirl by focusing today on the economy and stocks of my home state of Washington. If that sounds parochial to worldly readers in Boston and Miami, it shouldn't.

Within range of a single motorcycle gas tank, I could ride to the headquarters or major plants of the world's largest aircraft company, Boeing (BA); the world's largest technology company, Microsoft (MSFT); the largest Internet retailer, (AMZN); the world's largest coffee-shop chain, Starbucks (SBUX - Get Report); one of the world's largest forest-products companies, Weyerhaeuser (WY); two big retail chains, Costco (COST - Get Report) and Nordstrom (JWN); one of the world's largest truck makers, Paccar (PCAR); and one of the largest financial services companies, Washington Mutual (WM).

Hometown bragging? Maybe a little. Yet virtually any other urbanite could assemble a similar list. Here's what I learned about my little slice of the world economy in the past week.

Sunny Days in the Rainy Northwest

First of all, the obvious. More people have jobs these days, and they are spending more money. On Sunday afternoon, I visited Safeco Field to watch the Mariners blow a 6-0 lead against the Yankees in the company of 46,589 of my closest friends. That was a record stadium crowd, and when you consider how much it costs to go to a baseball game these days -- $138 for four good seats, and at least $60 more for lunch, beer, lemonade and snow cones -- you realize that an amazing number of people are capable of blowing a lot of money to see a last-place team.
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