Text of Google's Letter to Prospective Shareholders
Editor's note: The public offering prospectus for Google came with an unusual introduction from company founders Larry Page and Sergey Brin, reproduced below. The letter was titled "An Owner's Manual for Google Shareholders."
Letter from the Founders
Google is not a conventional company. We do not intend to become one. Throughout Google's evolution as a privately held company, we have managed Google differently. We have also emphasized an atmosphere of creativity and challenge, which has helped us provide unbiased, accurate and free access to information for those who rely on us around the world.
Now the time has come for the company to move to public ownership. This change will bring important benefits for our employees, for our present and future shareholders, for our customers, and most of all for Google users. But the standard structure of public ownership may jeopardize the independence and focused objectivity that have been most important in Google's past success and that we consider most fundamental for its future. Therefore, we have designed a corporate structure that will protect Google's ability to innovate and retain its most distinctive characteristics. We are confident that, in the long run, this will bring Google and its shareholders, old and new, the greatest economic returns. We want to clearly explain our plans and the reasoning and values behind them. We are delighted you are considering an investment in Google and are reading this letter.
Sergey and I intend to write you a letter like this one every year in our annual report. We'll take turns writing the letter so you'll hear directly from each of us. We ask that you read this letter in conjunction with the rest of this prospectus.
Serving End UsersSergey and I founded Google because we believed we could provide a great service to the world -- instantly delivering relevant information on any topic. Serving our end users is at the heart of what we do and remains our number one priority. Our goal is to develop services that improve the lives of as many people as possible -- to do things that matter. We make our services as widely available as we can by supporting over 97 languages and by providing most services for free. Advertising is our principal source of revenue, and the ads we provide are relevant and useful rather than intrusive and annoying. We strive to provide users with great commercial information. We are proud of the products we have built, and we hope that those we create in the future will have an even greater positive impact on the world.
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