Smarter Money

Shorting Requires Solid Facts, Not Anger

 

Then, on a couple of days in the spring and summer of 2000, Nortel(NT) and Lucent(LU) said their customers were slowing down purchases.

Then you could short them. And we did, every time Landis was on. And we didn't cover them all when Landis was done because we knew he would be back on, and it kept us fresh to keep the names on the sheets so we could short them again when the mustachioed wonder was back on the set.

You had to have more than hatred to bring down a stock. You needed facts.

If you know that auctions are slowing down on eBay, you should have your whole fund short it. If you heard that Barnes & Noble.com(BNBN) was going to pay you for buying books on line, you should short Amazon. If you knew that the government was going to ban Electronic Arts' games, you should short ERTS. If you knew that Yahoo!(YHOO) had decided to ban advertising, you should short Yahoo!.

But if you know nothing more than what I know, which is that these stocks are as expensive as all get-out, then even during this seasonally weak period they will be unrewarding shorts.

Sorry to let you down. Sorry not to give what many of you want.

But that has never been my style.

Random musings: Why is the press so suspicious of the situation in Iraq? It's because it wasn't suspicious enough about Vietnam. If you think that's not the case, go read David Maraniss' They Walked into Sunlight. Real good read. ... My television partner Larry Kudlow wants to know why the Democrats were so gloomy about the economy. I think it is because they want to be elected and don't want to see George W. Bush elected, but then again, I always had a keen eye for the obvious.

>To order reprints of this article, click here: Reprints

James J. Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS by clicking here. While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column to jjcletters@realmoney.com. Listen to Cramer's RealMoney Radio show on your computer; just click here. Click here to buy Cramer's latest book, "You Got Screwed!" Click here to order Cramer's autobiography, "Confessions of a Street Addict."

TheStreet Premium Services

Jim Cramer
Jim Cramer's Action Alerts PLUS:
Trade right alongside a Wall Street pro — enjoy access to his Charitable Trust portfolio and be sent trade alerts BEFORE he makes a move. Learn More
OptionsProfits
OptionsProfits:
Get 50+ trade ideas a week from the industry's top options experts. Plus — exclusive commentary on market trends and essential trading tools. Learn More
Real Money
Real Money:
Our team of professional Wall Street Pros — including Jim Cramer, Doug Kass, and Nicholas Vardy — delivers intelligent analysis, timely trade ideas, and colorful commentary. Learn More
Stocks Under $10
Stocks Under $10:
Break into the market with small- and mid-cap stocks... all $10 or less! David Peltier tells you exactly which low-priced stocks he's buying and selling. Learn More
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
blog comments powered by Disqus
Dow Jones S&P 500 NASDAQ 10-Year Note
12,419.86 1,313.32 2,837.36 16.25
Oil *
103.00
DOWN
160.83
DOWN
19.10
DOWN
33.63
DOWN
1.06
10 Yr
1.62%
SPDR Gold
151.91
-1.28%
-1.43%
-1.17%
-6.12%
Data delayed 20 minutes

Top Stories and Tools

Articles From

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

We respect your privacy.
Podcasts

Connect with TheStreet