Let the Muzak Play
Hard Rock Hotel's new music solution |
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"In developing a soundtrack for the Hard Rock experience," explains the Muzak press release, "the hotel was faced with the challenge of expanding the core music library that is used in Hard Rock Cafes worldwide, while achieving greater versatility and control to meet the needs of the highly dynamic environment at the Hard Rock Hotel Universal Orlando."
Adds the hotel's general manager, "We were looking for a music solution that would maintain the integrity of the Hard Rock Cafe brand image, while making it even more effective in capturing the Hard Rock Hotel experience."
Wow. A "music solution." The "Hard Rock Cafe brand image." The challenge of "achieving greater versatility and control." A "highly dynamic environment."
If all that remains of our teenaged angst is a music solution, we vote for the music problem.
3. So It's Just a Myth that Bookish Intellectuals Have No Friends. Right?
If you've dropped your membership in the Quality Paperback Book Club, the QPB wants you back.
Whether it wants you all that much, however, isn't quite so clear.
So we conclude from a brochure passed our way by Research Lab correspondent Jack Boren. A former member of the QPB -- operated by Bookspan, a venture of
AOL Time Warner (AOL Quote - Cramer on AOL - Stock Picks) and
Bertelsmann -- Boren recently received a direct mail piece begging him back into the fold. The bait? Not just 4 books for $4, but a free gift, to boot: a "handy electronic organizer."
Pretty cool, thought Boren. A combination calculator, phone directory, clock and electronic memo pad, loaded with 688 bytes of memory.
George Mannes
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