Sun Wins One, but the Benefit Isn't Clear

12/24/02 - 11:32 AM EST

K.C. Swanson

Though the ruling has some long-term strategic value, he adds, "At the end of the day, Sun is in the hardware business, and this really helps, in the short term, the people who sell Java software like BEA, IBM and Oracle(ORCL Quote - Cramer on ORCL - Stock Picks). Sun makes very little money selling Java-enabled software; IBM and BEA make billions. And having all PCs able to read and execute Java helps their business more immediately."

From the standpoint of Sun, First Albany's Walter Winnitzki called the ruling "an important religious battle, but probably not something that's going to impact the near-term momentum of the company," which he noted "has not been good."

The bottom line: Although Sun has scored a sweet legal victory, it has yet to find a way to turn Java technology into significant profit. "It's something of a Pyrrhic victory. Sun's real challenge is to find a business model [for Java] that works," said one investment banker who has followed the company for some time.

Today's order is only a preliminary injunction, however. It's not clear whether Microsoft will be able to stay the latest ruling or whether it could be reversed following a full trial, which is expected to take place within two years.

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