Investors Greet Seagate With a Raised Eyebrow

12/11/02 - 04:42 PM EST

K.C. Swanson

Skeptical investors knocked down shares of Seagate (STX Quote - Cramer on STX - Stock Picks) in its IPO, but analysts took care to cast the debut as a reflection of the deal's particulars, rather than an omen for the prospects of the broader tech market. In fact, some say the underwhelming reception shows investors have grown less tech-infatuated and more sensible.

The stock dipped 42 cents, or 3.5%, to $11.58 in recent trading. Only yesterday, bankers for Seagate had to settle for an offering price of $12, below the company's hopes for $13 to $15.

The weak opening today belies a surge of initial investor interest in the deal. "The road shows were very crowded, but I think a lot of traditional investors in data storage kicked the tires and maybe walked away," says Mark Miller, an analyst with the boutique investment firm of Hoefer-Arnett, which doesn't do banking.

Now the financial press is "trying to spin this as 'everybody hates tech,'" he says. "But I think it's more a question of the deal being somewhat overpriced, along with concerns Seagate couldn't maintain its leadership."

Miller credits the company with impressive market-share gains over the past two years as a private company, but he says he has concerns about its ability to hold those gains. In the high-margin server drive area, Seagate's share fell from 58% in the June quarter to 53.5% in the September quarter, he points out. "They countered that in the road show by saying they were going to enter the laptop drive area, but that has lower margins, so we didn't really buy that as much," he says.

Another concern: the deal was "certainly not cheaply priced," in Miller's opinion. Consider that rival Maxtor (MXO Quote - Cramer on MXO - Stock Picks), which gets credit for executing a business turnaround, was trading yesterday at 0.35 times forward revenue. But even with shares priced at $12, below expectations, Seagate traded at 0.85 forward revenue. "While Seagate has traditionally traded higher because of its server market share, which has higher margins, that seemed to be too big a difference for some people," says Miller.

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