The recruitment rate of Yes has dropped to 6,000 a month, while the banks debate the fate of Israel's only satellite TV broadcaster's refinancing requests, TheMarker has learned.
The company's recruitment had previously dipped in March, to 12,000 subscribers a month, down 33% from its pace of enrollment in January and February. In those months the company signed up 18,000 subscribers a month, net after deducting people who deserted for the cable TV companies.
From April to July, the recruitment rate hovered at ten to 12 thousand a month.
Meanwhile, the cable TV companies report that the pace of desertion to Yes has diminished.Industry sources note that some households are electing to desert both and settle for receiving only channels 1 and 2, which are both state-run and available using a simple antenna. Yes chief executive Shlomo Liran said today that the recruitment rate complies with the company's new business plan, dating from July. The company has changed focus from increasing its market share, at the expense of Israel's cable TV trio, to improving its profitability. Liran reiterated that Yes foresees reaching 380,000 to 400,000 subscribers by year-end, climbing to a range of 440,000 to 475,000 by the end of 2003. Meanwhile, Yes's bankers are expected to smile upon its financing plan, say sources in the banking industry. Its bankers