Bankrupt Ricochet Rises Like a Phoenix After Sept. 11
Amid the rubble, Ricochet bounced back.
In the aftermath of Sept. 11, few companies can claim the fortunate circumstances with which Ricochet owner Aerie Networks has met. In the months after the tragedy, not only did Aerie survive, it finally uncovered a credible post-bubble business opportunity.
"I think Sept. 11 increased awareness, a need for other types of public safety [technologies]," said Aerie Network CEO Mort Aaronson, whose company was renamed Ricochet Networks this year. "It made the market receptive to it, without question."
Ricochet's rise from the ashes of insolvency of its former owner Metricom (MCOMO.PK), provides a poignant leitmotif to the country's healing. Just as hundreds of companies recouped, rebuilt and returned to lower Manhattan, Ricochet, a high-speed wireless data service, found new purpose.It's also an important footnote to the country's urgency over fortifying its communications network. Defense contractor Raytheon
Closed Before the AttacksJust last August, Ricochet's former owners Metricom were forced to file for bankruptcy, buckling under the weight of a crushing debt load related to its expensive nationwide buildout and the overall depressed market for telecom products. At its high point, Metricom, which spent more than $1 billion building out a nationwide network of radios tacked onto traffic light pole tops and buildings, never attracted more than 51,200 subscribers in 21 cities. These fiercely loyal customers paid $70 to $80 a month for the privilege of surfing, sending and receiving wireless data in its limited coverage areas. The service officially shut down on Aug. 8, 2001. (NT) to provide equipment financing fell through in April 2001, and, according to theWall Street Journal Aerie had less than $10 million of its original $147 million venture capital investment left. "We were in the middle of pulling the plug from [the original business]," said Aaronson in an interview. In the weeks after the attack, with wireless switches and transmitters in virtual disarray in the lower downtown area, New York City officials contacted Metricom to relight the networks temporarily. To their surprise, most of Metricom's Ricochet equipment had escaped unscathed. As a result, nearly 1,000 emergency service workers were able to send building schematics and disaster area photos from the site back to Federal Emergency Management Agency headquarters. By the end of the year, Aerie Networks picked up the remaining assets from Metricom for $8.25 million. Metricom's recent partnership with New York City bolstered Aerie Networks' new strategy to relaunch the service and be profitable, a tall order given Metricom's recent demise. Apparently, according to Aaronson, a relatively large chunk of Metricom's expenses was earmarked for paying city governments across the nation for rights to build equipment on city-owned properties. "There was too much in fixed operating costs," Aaronson explained. "We thought of a more efficient way to sell." In the new plan, Aerie Networks would strike barter deals with city municipalities for the right to operate its radios built on city property in exchange for free and subsidized Ricochet services for city agency employees. Early evidence suggests it's working. Since August, Ricochet has relaunched in its hometown, Denver, with a 20-year contract to operate its radios built on city property in exchange for about 1,000 free Ricochet service contracts. The service, which now costs regular consumers $44.95 a month, offers residents who live in areas where neither cable nor DSL service is available a rapid alternative roughly equivalent to more than double dialup speeds. Other markets including San Diego are slated to be served by the end of this year. Earlier this August, Agostino Cangemi, New York City's deputy commissioner of technology and telecommunications, said New York City is in negotiations to reintroduce Ricochet service. Ricochet's happy ending has an ironic edge for investors: Because bankrupt, publicly traded Metricom was acquired by closely held Aerie in November 2001, it's rise from the ashes didn't translate into stock-market riches.
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