Harley-Davidson Stalls in the Fast Lane

11/05/01 - 07:29 AM EST

Herb Greenberg

You won't get me to disagree with anybody who says Harley-Davidson (HDI Quote - Cramer on HDI - Stock Picks) is a great brand, or that it has a history of being a great manufacturer and, that among no-growth manufacturers, it is the growth exception.

But even the growth at the greatest of growth companies eventually can slow, and that appears to be what is now happening at Harley. And it's happening as the economy isn't getting better -- not good news for luxury items like motorcycles. The slowdown is starting to show up in the quality of Harley's quarterly earnings.

Last quarter, for example, accounts receivable were up 9.6%, while sales, sequentially, were flat. The company also books a noncash gain -- something it doesn't even disclose -- from the sale of a securitized portfolio of customer loans. That gain, in recent quarters, was enough to spell the difference between the company beating and not beating analyst estimates.

There are other signs of trouble, as well, such as the 4.9% financing Harley has been offering its best customers. Why offer discounts if business is so good? The answer is you don't!

And don't give me the line that 16 million shares short is 16 million shares that will have to be bought because the bear story has gone away. There also could be 16 million shares that will have to be bought at lower prices if the bear story turns out to be right.

And that's likely to be just what happens, even if the company stops doing what the bears don't like, especially if earnings growth stalls. Even Harley's stock would sputter on that news.

Who won today's Face Off? Jim Cramer Herb Greenberg
Herb Greenberg writes daily for TheStreet.com. In keeping with TSC's editorial policy, he doesn't own or short individual stocks, though he owns stock in TheStreet.com. He also doesn't invest in hedge funds or other private investment partnerships. He welcomes your feedback and invites you to send any to Herb Greenberg. Greenberg also writes a monthly column for Fortune.

Brian Harris and Mark Martinez assisted with the reporting of this column.

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