The Brokers Will Lead This Market Back

09/24/01 - 09:23 AM EDT

Arne Alsin

While the end of this bear market is impossible to time with precision, it will be the brokerage sector, as always, that will lead the charge out the gate. The brokers will spurt ahead in the midst of all the doom and gloom, surprising most market participants.

But it shouldn't be a surprise. These well-capitalized companies are always heavily discounted in bear markets and they tend to stage fierce rallies several months in advance of improvement in business conditions.

How to Analyze the Brokers

While I haven't looked at any Wall Street research on the brokerage sector, I think I'm safe in assuming that you won't find my methodology for analyzing brokers anywhere else. Most investors focus on the investment banking and commission business of brokers - but these are cyclical, rising and falling in tandem with the market. Instead, I like to analyze brokers by concentrating on their value outside of investment banking and commissions. Here are the steps I use to calculate what I call their core value, exclusively for RealMoney.com readers.

Step No. 1: Calculate the amount of cash or cash equivalents (assets readily convertible into cash) for each broker and subtract all debt (both short- and long-term debt) to arrive at net cash. As you can see from the table below, net cash -- again, this is after all debt -- is significant for every broker relative to share value.

Symbol Mkt Cap ($ Mil.) Net Cash* ($ Mil.) $Cash/Share $Share Price % Cash
Merrill Lynch MER 31611.00 8511.00 10.10 37.65 27%
Goldman Sachs GS 32870.00 6416.00 13.20 67.69 20
Morgan Stanley MWD 44489.00 3559.00 3.20 40.08 8
Charles Schwab SCH 13110.00 2956.00 2.10 9.50 22
Legg Mason LM 2277.00 483.00 7.60 35.75 21
Raymond James RJF 1250.00 419.00 8.80 26.10 34
*Net Cash = cash equivalents less all debt
Figures as of Sept. 21

Step No 2: In addition to net cash, I have carefully evaluated each broker's high margin, noncyclical, money-management business. Merrill Lynch (MER Quote - Cramer on MER - Stock Picks), for example, has a significant family of mutual funds, the value of which should not be ignored simply because the bear market is depressing other parts of Merrill's business, such as commissions and investment banking.

I used a number of metrics to determine a conservative value for each money-management business, and considered valuations of publicly traded managers such as Gabelli Asset Management(GBL Quote - Cramer on GBL - Stock Picks), Black Rock(BLK Quote - Cramer on BLK - Stock Picks), Affiliated Managers Group(AMG Quote - Cramer on AMG - Stock Picks) and Franklin Resources(BEN Quote - Cramer on BEN - Stock Picks).

When the value of each broker's money-management business is combined with net cash, the current undervaluation of brokerage stocks is startling. Remember, the calculation below gives no credit to the other businesses of brokers such as commission and trading, investment banking, market making or research services.

Symbol $Cash/Share Money Mgmt Per Share $ $Cash Plus Money Mgmt $Share Price Cash Plus Money Mgmt
Merrill Lynch MER 10.10 15.78 25.88 37.65 69%
Goldman Sachs GS 13.20 15.01 28.21 67.69 42
Morgan Stanley MWD 3.20 6.58 9.78 40.08 24
Charles Schwab SCH 2.10 1.52 3.62 9.50 38
Legg Mason LM 7.60 34.38 41.98 35.75 117
Raymond James RJF 8.80 8.87 17.67 26.10 68
Figures as of Sept. 21

With huge amounts of cash equivalents, net of all debt, and hidden value in their money-management business, all of the brokers above are attractive at current prices. I'm working on a follow-up column which takes the analysis a couple of steps further, and isolates the best two or three opportunities in the group.

Arne Alsin is the founder and principal of Alsin Capital Management, an Oregon-based investment advisor specializing in turnaround situations. At time of publication, Alsin and/or ACM was long Raymond James Financial, although holdings can change at any time. Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. Alsin appreciates your feedback and invites you to send it to arne@alsincapital.com.
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