Entrepreneur.com

Four Technologies for Growing Your Business

 

CRM technology can help your business improve every transaction with its customers. That often leads to more satisfied customers, which, in turn, means improved sales and revenue.

Unified Messaging

Despite all the various means of communications at our disposal today -- e-mail, fax, instant messaging, cell phones and such -- you'd think it would be easy to get in touch with someone whenever necessary. Unfortunately, in our hectic business world, that's often not the case.

Unified messaging is a solution that streamlines business communications, enabling employees to send and retrieve their voice mail, e-mail and fax messages from one device -- either their computer or an IP phone. In addition, it can notify you on any or all your devices (phone, cell phone or computer) whenever a message is received.

Unified messaging consolidates your various mailboxes (voice mail, e-mail and fax), giving you one single point of access for all your messages. With anytime, anywhere access to all your messages, you can be more productive, save time, and improve customer relations and satisfaction.

So what do you need to take advantage of these four innovative technologies?

A single, intelligent IP network. Solutions such as video conferencing, extension mobility, CRM applications and unified messaging require the same foundation: a single, intelligent IP network capable of handling voice, video and data. Such networks are robust enough to handle today's applications, flexible enough to meet tomorrow's needs, and scalable enough to grow along with your company.

Top-notch security. Security threats today are more widespread than ever. And they can spread quickly. The infamous Slammer virus infected 55 million hosts per second at its peak. A secure, easily adaptive network is especially important for smaller businesses that may not have the support of an in-house security resource.

Proper planning. As always, discuss any technology plans with your trusted adviser before making an investment. A well-planned and executed technology investment gives your business a solid foundation for growth today, tomorrow and years to come.

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This article was written by Peter Alexander, Entrepreneur.com's "Tech Trends" columnist and vice president of worldwide commercial marketing at Cisco Systems Inc., the leading supplier of networking equipment and network management for the Internet. For bios of and stories by Entrepreneur.com columnists, please click here. For more information about subscribing to Entrepreneur, click here.




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