Entrepreneur.com

Starting a Career in Network Marketing

08/25/06 - 09:23 AM EDT

Entrepreneur.com

This article was written by Rod Nichols of Entrepreneur.com

When I was first introduced to network marketing back in 1979, there were far fewer companies doing it than there are today. Back then, people didn't go searching for the right network marketing business. However, today, that's quite common.

In fact, to achieve a high level of success in network marketing, you must be with the right company. Since there are well over 3,000 network marketing companies -- and more are popping up every week -- the task of finding the right one is often daunting.

In the past, most people got into network marketing because a friend, family member or co-worker introduced them to a company. Unfortunately, in most cases, this wasn't the right company for them -- and it resulted in failure, or at best, moderate success. Today, you're not forced to go with whatever company is introduced to you. You can do your own research and find the company that's best for you.

Choosing the right company doesn't guarantee success, but it does increase your odds. Ultimately, your success in network marketing is determined by what you do. It's all about building a network of people all buying or using the products or services you're selling. Your job is simple: Provide information about your business, answer questions and objections, make the sale, follow up, sponsor, train and support.

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