Troubled video-game company Take-Two Interactive(TTWO) may be finally seeing a ray of light through all the clouds.
In BioShock, its first-person shooter video game, the company has what is likely to be the sleeper hit of the holiday season. The game, which has gathered tremendous buzz, bagged near-perfect scores from game review magazines and Web sites and, as a preorder, already ranks second on Amazon.com's(AMZN) video games best-sellers list. "It's pretty rare to have this kind of buzz around a completely new game," says Shane Satterfield, editor-in-chief of Gametrailers.com, a game review and downloads site owned by Viacom's(VIA) MTV Networks. The company's stock is down 35% in the three months since May 17, after a stream of bad news that includes the delay of the release of Grand Theft Auto IV and ratings-related issues around another game, Manhunt 2. Midday Monday shares rose 6.7% to $13.08. BioShock could help turn that around. "If they open up another viable hit in BioShock, it will be a big positive for the stock," says Doug Creutz, an analyst with Cowen & Co. While most analysts are betting that BioShock could sell between 1 million and 1.5 million copies, sales could go as high as 4 million. Online video games prediction market The simExchange forecasts 3.2 million copies sold for Microsoft's(MSFT) Xbox 360 and some 980,000 copies for PCs.TheStreet Premium Services For Personal Service: 877-471-2967
Jim Cramer's Action Alerts PLUS:
Trade right alongside a Wall Street pro — enjoy access to his Charitable Trust portfolio and be sent trade alerts BEFORE he makes a move. Learn MoreETF Profits:
Get money-making ideas from the hottest investment vehicle on the planet. Our experts show you how to play various ETF sectors to help pump-up your portfolio. Learn MoreOptionsProfits:
Get 50+ trade ideas a week from the industry's top options experts. Plus — exclusive commentary on market trends and essential trading tools. Learn MoreReal Money:
Our team of professional Wall Street Pros — including Jim Cramer, Doug Kass, and Nicholas Vardy — delivers intelligent analysis, timely trade ideas, and colorful commentary. Learn MoreStocks Under $10:
Break into the market with small- and mid-cap stocks... all $10 or less! David Peltier tells you exactly which low-priced stocks he's buying and selling. Learn MoreTo begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
blog comments powered by Disqus
| Dow Jones | S&P 500 | NASDAQ | 10-Year Note | |
|---|---|---|---|---|
| 12,890.46 | 1,351.95 | 2,927.23 | 20.47 |
Oil *
118.75
|
|
UP
6.51 |
UP
1.99 |
UP
11.37 |
UP
0.72 |
10 Yr
2.05%
SPDR Gold
168.02
|
|
+0.05%
|
+0.15%
|
+0.39%
|
+3.65%
|
Data delayed 20 minutes |

Connect with TheStreet