Sprint Preps Price War
Sprint's (S) pain will soon hurt rivals as the wounded telco readies for a price war.
New Sprint chief Dan Hesse is busy picking a new management team and rewriting a strategy to lift the No. 3 wireless shop out of its subscriber-shedding nose dive. Hesse has already put a freeze on new developments in the company's bold move into fourth-generation network technology called WiMax.
Among the next steps being considered, say people familiar with the company, is a speed-up of the network migration of Nextel's iDEN users to CDMA, and a possible sale of the iDEN network.
But another move could make waves for the otherwise smooth-sailing wireless industry: Sprint is likely to overhaul its pricing plans in an effort to keep and win back customers.With more than two out of three people in the U.S. already using cell phones, the number of potential customers is limited and
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