This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Google's New Foe: Hulu

News Corp. (NWS) and General Electric (GE - Get Report) planted a flag in cyberspace Wednesday in their bid to steal YouTube's thunder with a rival video site, now called Hulu .

Having announced the partnership in March, the media giants have finally put a homepage up on the Web, though no videos are available yet.

The page encourages viewers to enter their email address in order to participate in the Web site's private beta test, which will take place in October.

Also, it links to a message from the site's CEO, former Amazon (AMZN - Get Report) exec Jason Kilar, who joined the site in June.

"Why Hulu?" asks Kilar, referring to the site's name. "Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we're building. Our hope is that Hulu will embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world's premier content when, where and how you want it."

Hulu also sounds uncannily similar to the name of YouTube's omnipresent owner, Google (GOOG), which has found its way into the lexicon of the English language amid the company's spectacular rise as the Web search engine of choice for the masses.

Kilar also said Hulu would soon be offering programming through its distribution partners, Time Warner's (TWX - Get Report) AOL, Comcast (CMCSA), Microsoft's (MSFT - Get Report) MSN, News Corp.'s MySpace and Yahoo! (YHOO - Get Report).

Viacom (VIAB) is one media titan that is not participating in the partnership. It's fighting YouTube's dominance with a lawsuit over copyright issues.

Hulu is expected to show full episodes of smash hit TV shows from News Corp.'s Fox network, like 24 and American Idol, as well as those from GE's NBC, like Heroes and Saturday Night Live.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AMZN $383.62 0.91%
GOOG $560.48 0.37%
GE $25.98 -0.06%
MSFT $44.02 0.39%
TWX $82.79 1.10%

Markets

DOW 18,219.49 +86.79 0.48%
S&P 500 2,110.33 +5.83 0.28%
NASDAQ 4,990.8690 +27.3420 0.55%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs