Five Email Marketing Resolutions

Written by Gail Goodman of Entrepreneur.com

The arrival of a new year can help motivate us to set goals that prompt great results. While eating healthy and getting more exercise are admirable New Year's resolutions, I'm thinking about something a little different: making the most of your email marketing efforts. Why not set a goal to reach your personal best as an email marketer in 2008?

This month I'm highlighting some email marketing best practices to help you get started. I encourage you to pick at least one that you aren't doing and hold steadfastly to it this year. By doing so, you will find that email marketing can make even more of a positive impact on your business or organization than it has so far.

Grow your list at every turn. Every day there are opportunities to add someone to your email list. Train yourself and those you work with to take advantage of every opportunity to grow your list. If you haven't added a sign-up box to your Web site, now's the time. If you have a store front, keep your email book on the counter and ask every customer to sign it. Consider setting a goal to grow your list by a certain percentage this year.

Spend more time on emails. If you want your emails to be valued by those on your list, put more time into them. Are you giving yourself enough time to think about what you're trying to accomplish? Are you giving your best effort to creating content that is interesting and useful to your list members? Do you have great ideas for email promotions that you haven't put to work yet? Let this year be the year. The little bit of extra time and energy you spend on creating your emails can get a big return.

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