This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Don't Buy Amazonian Hype

One of these holiday seasons, The Business Press Maven is going to fall into a serene silence, but mark my coarse and high-decibel soul: until Amazon (AMZN - Get Report) stops being allowed to print its own holiday headlines, all bets for serenity are off.

Last year, as always, Amazon issued a comical press release, which for the business media proved a serious call to action.

The press release was headlined: "Amazon.com's 12th Holiday Season is Best Ever," and it was hastily repeated by The Associated Press: "Amazon.com Has 'Best Ever' Sales in 2006." Sounds a tad familiar , no?

Never mind that achieving a raw sales record on a year-over-year basis in the young and quickly expanding field of online retailing is no accomplishment. It's expected. Amazon, after all, was not talking about profit (which is the only thing that matters) and was incredibly nonspecific when bragging about "more than" 4 million orders placed on a certain day in early December.

It's not that any top-line/number-of-goods-sold number is completely worthless, but if that's all you're giving, at least track its long-term growth rate on a year-over-year basis. In 2005 when, yes, the company did the same song and dance, it was at least specific about this meaningless number, which brings us to this year.

On Wednesday spake Amazon, in a familiar-sounding and self-satisfied press release: " Amazon.com Wraps Up Its 13th Holiday Season With Best Season Ever ."
1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AMZN $434.09 0.00%
AAPL $125.42 0.00%
FB $85.76 0.00%
GOOG $520.51 0.00%
TSLA $268.26 0.00%

Markets

DOW 17,619.51 +23.16 0.13%
S&P 500 2,063.11 +5.48 0.27%
NASDAQ 4,986.8670 +28.3990 0.57%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs