Cramer's 'Mad Money' Recap: 'Tis the Season for Stocks

Stock quotes in this article: VIA-B , CBS , ATVI , PWRD , ESI , AUY , ABX , EMC , MRK , WYE , CELG , SGP , MCD , GS , CL  

Click here for an archive of Cramer's "Mad Money" recaps.


With Christmas on the way and Hanukkah right around the corner, the single greatest present parents can get their children this year is one share of stock, Jim Cramer told viewers of his "Mad Money" TV show Monday.

Cramer said it has to be the right stock -- one that will get kids interested in the market and one that will teach about them the value of money.

Cramer specifically noted Viacom (VIA-B Quote), a company that has some of the best child-related properties around and one that he considers a buy anyway.

Viacom, he said, has been cheap since it was split off from CBS (CBS Quote). Plus, the stock has a catalyst: its Rock Band video game, which Cramer believes could be the thing to send Viacom higher.

Cramer said Rock Band is so popular that it's impossible to get it. He said Activision's (ATVI Quote) Guitar Hero game also is quite popular but lacks versatility.

Cramer expects Rock Band could be bigger than Guitar Hero. The game costs $170 and is selling out, he said. While the margins on the actual game package are not that high, Viacom charges players for songs they download --- another way to get people to pay for music again.

Viacom is not getting enough credit for this great game, Cramer said.

The best present parents can give their kids this holiday season is the talent for managing money, he said. Give them this gift with a share of Viacom.

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