Toyota To Serve As Title Sponsor Of The Houston Hispanic Chamber Of Commerce 2012 Elected Officials Reception
PR Newswire
09/27/12 - 08:30 AM EDT
HOUSTON,
Sept. 27, 2012 /PRNewswire/ -- Toyota announced today it will serve as the Title Sponsor of the Houston Hispanic Chamber of Commerce (HHCC) 2012 Elected Officials Reception to be held on
Thursday, September 27
th at Hotel Zaza in
Houston, Texas. This sponsorship further demonstrates Toyota's commitment to the growing Latino community in
Houston. The Elected Officials Reception will gather some of
Houston's most prominent Hispanic business owners and provide an opportunity for these leaders to interact with state and local officials.
"This annual reception is the largest gathering of Elected Officials in
Houston. We appreciate Toyota's investment as we salute our Elected Officials," said Dr.
Laura G. Murillo, President & CEO of the Houston Hispanic Chamber of Commerce.
As the exclusive automotive sponsor, Toyota will engage participants with activities aimed to showcase its revolutionary safety program for Hispanic families, Buckle-Up for Life (BUFL), and display some of the most popular Toyota models.
Other Toyota activities include:
- a red carpet providing official photos for the Elected Officials Reception;
- seat belt and child car seat safety information and giveaways;
- and opportunities to interact with Toyota representatives from across the U.S.
Toyota also is kicking off Hispanic Heritage Month (
September 15 to October 15) with the launch of @ToyotaLatino on Twitter. The new handle will provide the company opportunities to highlight and celebrate the community, engage at live events such as the HHCC Elected Officials Reception and share more vehicle information with owners and enthusiasts.
"The Houston Hispanic Chamber of Commerce is one of the top Hispanic Chambers of
Commerce in the U.S.," said
Julie Hamp, Toyota's North American chief communications officer. "Toyota is honored to participate in this event and to celebrate Latino heritage during Hispanic Heritage Month and beyond."
Since 2004, Toyota has been the leading automotive brand among the U.S. Latino community. Data indicates nearly one of six Latino buyers choose a Toyota when purchasing a car or truck, the highest of any brand. Toyota brands make up more than half of all U.S. hybrid purchases by Latinos.
Media Contacts:
Javier MorenoToyota Motor North America, Inc.212.715.7469
JMoreno@tma.toyota.com
Jason RiveiroLaVERDAD for Toyota513.482.1814
Jason.riveiro@laverdadmarketing.com
About ToyotaToyota (NYSE: TM) established operations in
the United States in 1957 and currently operates 10 manufacturing plants. Toyota directly employs over 30,000 in the U.S. and its investment here is currently valued at more than
$18 billion, including sales and manufacturing operations, research and development, financial services and design.
Toyota is committed to being a good corporate citizen in the communities where it does business and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed over
$600 million dollars to philanthropic programs in the U.S.
For more information on Toyota in the U.S., visit
www.ToyotaInAction.com.
About the Houston Hispanic Chamber of CommerceThe Houston Hispanic Chamber of Commerce is the leading regional advocate for the economic and civic interests of the Hispanic business community. As such, the HHCC serves as the Leader of
Houston's New Majority. HHCC represents approximately 5,000 members, ranging in size from incubator companies to multi-national corporations, making this Hispanic chamber the largest one in country.
SOURCE Toyota
