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Analyst: Apple Takes Shine to Blu-ray

Scott Moritz

01/03/08 - 12:55 PM EST

Apple (AAPL Quote) is taking sides in the hotly contested high-definition video format war by snubbing HD-DVD in favor of Sony's (SNE Quote) Blu-ray, according to one analyst.

"Our sources indicate that Apple will outline its high-definition video strategy with the support of Blu-ray as opposed to HD-DVD," American Technology Research analyst Shaw Wu wrote in a preview of the upcoming MacWorld conference Jan. 15.

Wu calls the move a big win for Sony's video business and notes that Disney (DIS Quote) supports Blu-ray, while Microsoft (MSFT Quote) is firmly camped in Toshiba's competing HD-DVD format.

But it's likely that Apple will want to avoid the format battle and at some point use a combination Blu-ray/HD-DVD drive in future computers, wrote Wu.

Jay-Z Hooking Up With Apple?

Apple also is expected to unveil new laptops at the big show. The company is said to have been working on a sleek subnotebook potentially named MacBook Slim, which will probably have flash memory instead of a standard hard drive to reduce size and power consumption.

At some point soon, Apple also will introduce a revamped notebook lineup, specifically a metal-clad revision to the current MacBook line.

Earlier this week, gadget blogger BoyGenius reported that rap executive Jay-Z, who recently left the Def Jam label, will team with Apple to attract artists to iTunes' direct distribution model.

Apple shares were up 57 cents to $195.41 Thursday.


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