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CNBC Teams With Yahoo!

Nat Worden

CNBC and Yahoo! (YHOO) announced a partnership on Wednesday that will allow Wall Street's cable news chronicler to distribute its videos and written reports on the Web's largest finance site.

The alliance gives General Electric's (GE) news network a larger presence on the Web just as it faces new competition from the Fox Business Network, a newly launched rival owned by Rupert Murdoch's global media empire, News Corp. (NWS).

News Corp. scored a coup in the financial news world with its surprising and successful acquisition of Dow Jones (DJ), the publisher of The Wall Street Journal. Murdoch has hinted that he will end subscription charges on The Journal's Web site, signaling an aggressive push to expand its online reach beyond the newspaper's traditional audience of sophisticated investors.

For its part, CNBC enjoys a content-sharing partnership with The Journal that it wants to keep in place through 2012, despite the News Corp. acquisition. CNBC's own Web site has yet to gain much traction, but partnering with a major online news aggregator should raise its profile on the Internet.

Yahoo! already distributes videos from some other providers, including the Fox Business Network.

TheStreet.com (TSCM), publisher of this Web site, also has a distribution partnership with Yahoo!. Also, its co-founder, Jim Cramer, hosts "Mad Money" on CNBC.