Cramer's TheStreet.com TV
TheStreet.com TV Recap: Apple's a Fashion Play
TheStreet.com Staff
09/05/07 - 04:14 PM EDT
When examining the powerhouses in the computer field, be sure to differentiate between the fashion stocks and the business stocks, said Jim Cramer on a TheStreet.com TV video Wednesday.
Apple (AAPL Quote), because it's constantly reinventing itself with new looks that appeal to youth, has set itself off as a fashion stock.
"It's truly captured the imagination of youth," he said. "The iPhone is a fashion statement; Hewlett Packard (HPQ Quote) is a business statement. H-P has to be viewed as a corporate play, and Apple as a fashion play."
A company, he said, can't be both. He noted Apple's lack of huge penetration into the hundreds of millions of computers at use in the business world. "Apple has a very exciting product that happens to have tech."
However, the company's still found a hugely profitable niche, and because it's found the elixir to constantly reinvent itself, it's proven that it can keep doing that and remain a hugely successful company.