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Microsoft Forms Ad Search Unit

Bill Snyder

Microsoft(MSFT Quote) has shuffled a number of high-ranking executives and formed a new group to coordinate Internet search- and ad-related research.

The moves illustrate Microsoft's increasing emphasis on catching up with Google(GOOG Quote), which leads the search business by a wide margin, and second-place Yahoo!(YHOO Quote).

Satya Nadella, who leads the Microsoft Dynamics line of business software, will head the search and ad platform group. Having one person lead research-and-development efforts in search and advertising is a key object of the realignment, Microsoft said.

Google has a bit more than 48% of the search market, Yahoo! about 26% and Microsoft roughly 12%, according to Nielsen/Net Ratings.

Harry Shum will be chief scientist in the new group, and Tami Reller will become acting leader of Dynamics.

Shares of Microsoft were recently off a dime to $28.24 after hours.