Six (Mostly) Safe Tech Bets for 2006
Kevin Kelleher
01/03/06 - 07:18 AM EST
Don't call them predictions. Unlike pundits who boldly make claims
they then spend the next 12 months rationalizing away, I like to think
of them safe bets -- well, pretty safe anyway -- based on observations
that haven't yet been fully absorbed into the market thinking.
Watch for a leader in online video to emerge.
Google and
Yahoo! beefed up their video search in 2005,
broadening the offerings found on older online video sites like iFilm
and AtomFilms. But the biggest star in online video -- and most likely
one of the most sought-after acquisitions of 2006 -- appears to be YouTube.
Founded last February, YouTube has achieved what Google can only
dream of -- a social-networking site that lets people upload homemade
videos or compile favorites to show friends. More impressively, it's
turning into the
MySpace of videos, surpassing Google Video and closing
in fast on Yahoo! for the market lead.
There will be more people touting podcasting than listening to
podcasts.
Venture capital firms and others who like to perch on the cutting edge of tech trends say podcasting is the next big thing. It's not.
Instead, keep an eye on consumers' appetites for downloadable video
from big media.
Apple is most likely going to be the company
that compels consumers into paying for downloaded audio and video
programming, just as it did with songs. If
TiVo and
Netflix are smart, they will follow suit -- perhaps merging with a
bigger partner, if not each other.
Bloggers may be stealing readers away from newspapers, but when it
comes to audio and video feeds, people will go for high production values. Which would you rather spend time uploading to your iPod: An episode of
Lost or a grainy feed of someone prattling about their favorite celeb?
So, for a few more years, the media we download will be the same stuff you see or hear on old media. The masses will have to wait for
cheap, yet sophisticated production technology in order to win a wider
audience. Until then, the quickest route to fame will remain reality TV.
An Internet backlash will dampen stock prices for a while.
This is an easy call because it's already under way on a small scale:
Grumblings about Google, the brouhaha over defamatory entries in
Wikipedia, the concerns about middle-age predators prowling for teens
on MySpace, and so on.
A decade ago, the Internet brought us email, instant news and cheap
communication. Then, it became clear, it also had brought spam, bogus facts
and deadly viruses. The new innovations that have emerged over the past
couple of years -- social networking, user-generated content, do-it-yourself publishing -- are giving birth to new problems.
It's a matter of time before an incident causes things to boil over.
My guess is things will come to a head over privacy concerns, whether
through the amount of personal data we've been seduced into posting on
sites or through data-mining that can reveal to companies things about
ourselves that companies don't have a right to know. Some bad news will
dim the blush that has returned to Internet highfliers.
Companies will get better at profiting from the open-sourcing of the U.S.
Back in 2001, who would have figured
Red Hat would be actively traded, let alone added to the Nasdaq 100? The stock had sunk
below $4 after a few sunny months in the triple-digits. It's now around
$28 after posting a profit that more than doubled in its third quarter.
That prompted three analysts last week raised their outlook, thanks to demand for Linux open-source software.
Meanwhile, one in eight Web surfers is using Firefox, an
open-source browser -- a figure that is sure to rise now that
Dell
(DELL Quote) is bundling it in its computers. And then there's rise in popularity of Wikipedia,
an online encyclopedia whose user-generated content has barely been slowed by the recent controversy over the accuracy of some of its more arcane posts.
It's hard for investors to sink their teeth into open source as a
trading play, because it often involves free software or content. But
there are companies that will benefit, mostly those that have stopped
fighting the open-source tidal wave. In addition to Red Hat,
Motorola and
IBM have learned to stop worrying and to build
business models around this trend. If you like dark horse candidates,
keep an eye on
Sun Microsystems and
Novell (NOVL Quote), which may
just break out in 2006.
On-demand software will face tough tests, and its future will
rest on the outcome.
It's highly unlikely that the
service outage that struck Salesforce.com (CRM Quote) earlier this month -- the worst in its history, preventing nearly all its customers from logging in -- will be its last. The question is, what are Salesforce and the other up-and-coming on-demand software companies going to do about it?
Sure, some IT people would say their company's
Oracle(ORCL Quote) ware
experienced a service outage from the first day they installed it. But
there was something very 1997 about Salesforce's outage -- as the
Internet improved, we grew less tolerant of down time. Salesforce would
do well to learn from
eBay , which recovered from repeated outages
in the late '90s to dominate online auctions. If not, blue-chip customers
may back off the model for years.
Nanotech will underwhelm -- again.
Nanoscience may make some impressive breakthroughs, but it will need
years to become a commercial product. That's good news for fly-by-night
companies that have slapped a nano-label on their dodgy business model. The
headlines will only rev up speculative investing in their stocks.
There they are. I know -- they look, smell and walk just like
predictions. But if you take them as such, just remember I make money
from writing them down, not from investing in them. And amazingly, that
thought never causes me to lose any sleep.