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Melissa Davis

Prevacid Suit Means Pain at Abbott Unit

Melissa Davis

09/28/04 - 09:31 AM EDT

Abbott Laboratories is digesting some painful news about its blockbuster heartburn medication.

A high-profile whistleblower has sued TAP Pharmaceuticals, a joint venture half-owned by Abbott, for allegedly overbilling Medicaid for Prevacid -- a drug that, last quarter, generated nearly three times more revenue than Abbott's second-best-selling drug.

New Orleans physician John LaCorte, who has already won other whistleblower lawsuits, claims that TAP violated its agreement to offer Medicaid its "best price" for Prevacid by charging the agency up to 20 times more for the drug than it charged some of its other customers. LaCorte sued TAP on behalf of the federal government and is seeking triple damages, plus a $10,000 fine for each violation. He alleges fraudulent behavior that, he says, dates back more than a decade.

The government itself has so far declined to pursue the lawsuit, and TAP denies any wrongdoing. The company says it "prices its products in full compliance with federal and state laws and regulations" and that it will "vigorously" defend itself against the allegations.

Marc Vezina, the New Orleans attorney representing LaCorte, says that LaCorte will "absolutely" move forward with the case even without government help.

"My client feels very strongly about this," he says. The company must formally respond to the lawsuit in court by Oct. 1, Vezina says.

Some industry watchers believe total penalties in the case could exceed the big fine TAP has already paid for overbilling the government for its other major drug. Three years ago, TAP paid $875 million to settle allegations that it had overcharged the government for Lupron. That drug, used to treat advanced prostate cancer, last quarter generated only 25% as much revenue as Prevacid did. Although TAP agreed to pay the fine, the company maintained its innocence on many of the charges against it.

Some now view the current case as more damaging.

"I think it's safe to say this case is huge -- hundreds and hundreds of millions of dollars, without a doubt," says Patrick Burns, director of communications for Taxpayers Against Fraud. "In fact ... TAP's liability could easily be well over $1 billion."

In its most recent quarterly report, Abbott listed $1.23 billion in total cash and equivalents on its balance sheet. Burns questions whether TAP will even survive the ordeal.

"This is not a corporation that the world cannot live without," he says. "I think there's a real place here to get rid of them."

LaCorte claims that TAP improperly engaged in a "promotional pricing scheme" that led Medicaid patients to use significantly overpriced Prevacid. He says that TAP offered hospitals Prevacid for as little as 24 cents a tablet so the hospitals would favor the drug over similar treatments. He says that hospitals then switched patients to Prevacid without proper physician approval. Afterward, he says, the patients left the hospitals with instructions to continue taking Prevacid -- which was costing Medicaid as much as $3.20 a dose.

"This pricing scheme and practice is a marketing strategy TAP knowingly, deliberately intended to result in unnecessarily high outpatient prices for Prevacid charged to Medicaid and other federal programs, as well as private-pay patients and those with private insurance benefits," the complaint states. "TAP has devised and executed a scheme to defraud the United States government by ... evading payment to the government of hundreds of millions of dollars in rebates due from sales of Prevacid to Medicaid providers by depriving the Medicaid program of its 'best price' for Prevacid."

LaCorte says that TAP engaged in such practices on a national basis during every quarter of every year since 1991. Medicaid, a major industry customer, pays for 17% of all drugs sold in the U.S.

Last year, TAP depended on Prevacid for $3.2 billion of its nearly $4 billion in total sales. The drug generated $728 million in revenue during the most recent quarter alone. In comparison, Abbott's No. 2 drug -- the bipolar treatment Depakote -- brought in $243 million in the same period.

Because Abbott shares ownership of TAP with Japanese-based Takeda, however, it excludes TAP revenue from its total sales and pockets only its portion of the profits. Still, Abbott is counting on TAP to generate $500 million of its anticipated $3.5 billion in total profits this year.

Abbott actually lowered its estimates for Prevacid sales even after the government declined to join the current lawsuit this spring. The company warned in July that Prevacid sales will probably drop 10% this year due to "current market dynamics."

Meanwhile, sales of Lupron -- while expected to rebound in the second half of this year -- have fallen since the 2001 settlement was announced.

The Lupron investigation resembles the complaint now focused on Prevacid. In that case, federal prosecutors accused TAP of telling the government that it was charging others far more for Lupron than it really was. The government secured a $290 million criminal fine -- calling it the largest of its kind -- as part of its overall settlement with the company. Under that deal, TAP agreed to plead guilty to a charge of "conspiracy to violate the Prescription Drug Marketing Act" even while noting that it "fundamentally disagreed" with many of the government's allegations. Prosecutors also landed guilty pleas from four physicians.

Billy Tauzin, chairman of the House Energy and Commerce Committee, in 2001 singled out the TAP case as evidence of the need for sweeping industry reforms. Tauzin is a Republican from Louisiana, the same state where the new complaint is now pending against TAP.

LaCorte gathered evidence for the case while treating patients at a number of New Orleans hospitals, including some where he has served on special committees. He is pursuing similar allegations against Merck in a lawsuit that accuses the company of overbilling the government for its own popular antacid drug, Pepcid. Merck has previously dismissed the merits of that case in the media, pointing out that the government has chosen to stay out of the lawsuit.

Still, LaCorte has already won two other whistleblower cases in the past -- including a major one against Laboratory Corporation of America (LH Quote). In 1996, Laboratory Corporation agreed to pay $182 million to settle allegations that it charged the government for unnecessary lab tests. The Times-Picayune of New Orleans reported last year that LaCorte also helped secure a $3 million settlement from a Louisiana-based laboratory.

Burns, for one, expects another victory for the doctor.

"LaCorte hates fraud," he says, "and has a habit of winning" his battles.


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