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RealMoney.com: Technical Analysis
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No Valor in Consumer Discretion

By Howard Simons
RealMoney.com Contributor

11/18/2008 7:01 AM EST
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Much of the dreadful economic news in recent weeks has centered on consumer spending. Last Friday's 2.8% decline in retail sales, the largest since the series began in 1992, simply confirmed what has been obvious all around us, and that is a precipitous decline in all economic activity since the mid-September bankruptcy of Lehman Brothers.

 
The stock market has been getting this one right. The relative performance of the consumer-discretionary sector of the S&P 1500 index (SPR) to the SPR itself leads the ratio of retail sales to personal disposable income by six months on average. If this relationship holds, then we should be in for at least two more months of dreadful retail sales before stabilizing in early 2009. It is too bad from an investment point of view the relationship does not work the other way around, but retail sales do not lead the relative performance of the consumer-discretionary sector.

Click here for larger image.
Source: Bloomberg

Also apparent in this short history is that consumer-discretionary issues outperform the broad market only during bullish phases. That, as we shall see below, is precisely the opposite of the current situation, and suggests this sector should be avoided until we some evidence of an economic and market turnaround.

Sector Performance

If we use Sept. 12, 2008 -- the Friday before the Lehman Brothers bankruptcy -- as a starting point and go through Wednesday of last week, we can see how only the basic-materials sector, last discussed here in the context of global mining stocks, has performed the worst. That cannot be surprising in a deflationary environment.

The consumer-discretionary sector, highlighted in blue, comes next. The total return for the sectors is centered on the -32.3% total return for the SPR itself over this period; please note that even the "best performing" sector, consumer staples, had a -20.7% total return over this period.

Click here for larger image.
Source: Bloomberg

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Howard L. Simons is president of Simons Research, a strategist for Bianco Research, a trading consultant and the author of The Dynamic Option Selection System. Under no circumstances does the information in this column represent a recommendation to buy or sell securities. While Simons cannot provide investment advice or recommendations, he appreciates your feedback; click here to send him an email.

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