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RealMoney.com: Jim Cramer Blog
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iPhone China 'Flop' Is Anything But

By Jim Cramer
RealMoney Columnist

11/4/2009 12:39 PM EST
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If Apple's (AAPL - commentary - Trade Now) launch in China is such a bust, why is the stock going up? Why is China Unicom (CHU - commentary - Trade Now) going up? Shouldn't they be clobbered here? Shouldn't the "tepid" reception of the iPhone in the biggest market in the world mean that it is time to sell Apple?

Here's what I think. They priced the iPhone wrong. They priced it at the equivalent of $1,000. That's just wrong. AT&T (T - commentary - Trade Now) pays $600 per phone for iPhone and then charges very little for the product -- that's how you get the blowout in sales.

But people haves short memories. Apple first priced this phone wrong in this country. Once the company and AT&T adjusted, sales exploded and the "flop" became a hit.

Meanwhile we just crossed 100,000 applications for the iPhone, and the growth is viral.

Apple's always been a smart, consumer-driven company that prices things properly ... eventually. We don't have the right pricing yet. When we do, the company will double share from 3% to 6% for cell phones, and the stock will go much higher.

The China pricing is a speed bump that looks already to be conquered. That says everything you need to know, and CHU is the confirmation.

At the time of publication, Cramer was long China Mobile.






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Jim Cramer is co-founder and chairman of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. To order Cramer's newest book -- "Jim Cramer's Stay Mad for Life: Get Rich, Stay Rich (Make Your Kids Even Richer)," click here. Click here to order "Mad Money: Watch TV, Get Rich," click here to order "Real Money: Sane Investing in an Insane World," click here to get "You Got Screwed!" and click here for Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he appreciates your feedback and invites you to send comments by clicking here.

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