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RealMoney.com: Jim Cramer Blog
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The Right Numbers Don't Lie

By Jim Cramer
RealMoney Columnist

10/19/2009 10:13 AM EDT
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It's linked quarter, stupid, not year on year. So many people seem so stymied by the down-25% quarters they are seeing, that they can't figure out why any stock would run on these numbers. The answer is that people are looking at the wrong comparables. They should be examining linked quarters -- how a company did this quarter versus the previous quarter and taking into account the seasonality of quarters. The third's usually worse than the second, because of the summer, so these numbers have been pretty darned good.

 
A case in point is Eaton (ETN - commentary - Trade Now), which just reported. Eaton's numbers are miserable against last year and it seems like business has fallen off a cliff. But if you read through the release, you will see pick-ups in some important industries, including residential and commercial electric, trucking and best of all, CARS (think JCI)! Indeed, Eaton is seeing sequential growth of 12-14% in electrical -- take that quarter to quarter... that's gigantic growth!

Consider the actual numbers. Last year, Eaton reported $4.1 billion in revenues and $1.95 in earnings per share in its third quarter. This year, it reported $3.0 in revenues and $1.21 in earnings. Pretty abysmal.

Now consider the link: $2.9 billion in revenues and $0.23 in earnings in Q2, versus $3.0 and $1.21 in Q3, with guidance for even better in Q4.

That's what drives stocks.

The linked numbers make sense of the moves in a host of industries, particularly tech, where they are downright spectacular. It is one of the reasons why I like Intel (INTC - commentary - Trade Now) so much, as it produced the classic strong linked quarter, when it has typically reported the classic weak quarter on quarter. Actually, almost all of tech surprised on a link basis, except Dell (DELL - commentary - Trade Now) and IBM (IBM - commentary - Trade Now).

Without this prism, most of the moves are pretty much lost on people. That's one of the reasons I think that the pall's been cast over the reporting of the quarters, but not the reaction to the quarters. The trigger pullers are simply anticipating when we will have good year-on-year numbers, which always follows great quarter-on-quarter numbers.

Random musings: Eaton's Europe business is turning. We are still lagging, as we do in everything, because of the failure of our stimulus plan, which now only seems to have busted the budget... Sunstone Hotel Investors (SHO - commentary - Trade Now), a small hotel REIT and supposedly the worst segment of REIT-land, did a secondary Friday at $7.20 and is now at $7.86! Huge!

At the time of publication, Cramer held no positions in the stocks mentioned.


Special note from Jim: You can learn my time-tested ways to trade smart, even in this market. All my latest thinking is in my brand new book, Getting Back to Even, which I'll send to you as part of a special promotion when you sign up for my ActionAlertsPlus.com service for a limited time. So if you sign up now, you'll get to see how I'm playing these stocks in my portfolio today, plus, I'll teach you how you can play these stocks to help your portfolio get back to even.






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At the time of publication, Cramer held no positions in the stocks mentioned. Jim Cramer is co-founder and chairman of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. To order Cramer's newest book -- "Jim Cramer's Stay Mad for Life: Get Rich, Stay Rich (Make Your Kids Even Richer)," click here. Click here to order "Mad Money: Watch TV, Get Rich," click here to order "Real Money: Sane Investing in an Insane World," click here to get "You Got Screwed!" and click here for Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he appreciates your feedback and invites you to send comments by clicking here.

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