Big Tech Performs Under Economic Pressure

Apple (AAPL - commentary - Cramer's Take), Research In Motion (RIMM - commentary - Cramer's Take), Amazon (AMZN - commentary - Cramer's Take) and Google (GOOG - commentary - Cramer's Take). Every one a great quarter. Every one with tremendous economic sensitivity, and it didn't matter.

Think about it, after all of the iPods that have already been sold, how could Apple have an upside surprise in iPods? I attribute it to great new models that are must-buys. The iPhone is obvious. Everyone I know has one or wants one. It is a phenomenon with great advertising and fabulous buzz.

Or Amazon (AMZN - commentary - Cramer's Take): It does just get better and better, with easy use hopping, better auctions than eBay (EBAY - commentary - Cramer's Take) and a new product that is universally loved, the Kindle. The company is just so well run that you marvel at its efficiency and how much money it can make on selling goods that, again, are not necessities.

Research in Motion has the product that could be deferred for both personal or office consumption. Yes, BlackBerry is loved, but you can do without the new iteration. It looks like people can't.

Google is an ad-supported entity. Ads go down every quarter. Look at that McClatchy (MNI - commentary - Cramer's Take) number last night. It was ghastly, ads down 30% and not all of that paper's towns are in recession/depression. I know The Wall Street Journal says that there could be a bidder for The New York Times Co. (NYT - commentary - Cramer's Take), but it won't be because of a potential turn in the ad business. Google is sucking all of the business out of everyone, and it was never dependent upon car ads, the mainstay of print and video.

Everyone's cutting back ad spending, except when it comes to Google.

These are amazing stocks. They have defied all economic pressures. Can you imagine what they can do when business gets better?

I do not know many champions of these stocks. They have moved too much, people say. Their gross margins are peaking, people say. The analysts are all scared of them.

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