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RealMoney.com: Jim Cramer Blog
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Apple and RIM are Great Christmas Plays

By Jim Cramer
RealMoney Columnist

11/24/2008 3:35 PM EST
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What if it isn't the worst Christmas in the world? What if people still buy something? What would they buy?

How about a new Research In Motion (RIMM - commentary - Cramer's Take) device? I carry my PC everywhere because I don't feel I get enough functionality from any phone company product. Then I see this BlackBerry Storm and I curse that I just got a new LG phone (although I got it for nothing because my other phone broke, an old Motorola (MOT - commentary - Cramer's Take), and I was covered by a policy). I absolutely love the look and feel of the product and I wish I had one. I would buy one for myself ... unless someone wanted to buy one for me! (Check out Gary Krakow's review of the Storm. It looks amazing.)

For Apple (AAPL - commentary - Cramer's Take), the big thing isn't just iPod and the new Macs and the iPhone, although the price point is so great for that and we know that AT&T (T - commentary - Cramer's Take) is selling them like mad courtesy of an interview on my show. But how about this App Store, lots of games and software that can be downloaded, something that might gift-certificate-able, and it can also be something that people give directly to each other.

I believe strongly that these are the two best plays for the holidays right now. I believe, like everyone else, that things are gloomy. But there is always a Christmas, and we know that Apple has defied the gloom so far, and RIMM has the new products to defy the gloom, too. Obviously, judging by the monster move in Apple, I am not alone. But I think it works on a pullback and I think RIMM works right here.

At the time of publication, Cramer had no positions in the stocks mentioned.






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Jim Cramer is co-founder and chairman of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. To order Cramer's newest book -- "Jim Cramer's Stay Mad for Life: Get Rich, Stay Rich (Make Your Kids Even Richer)," click here. Click here to order "Mad Money: Watch TV, Get Rich," click here to order "Real Money: Sane Investing in an Insane World," click here to get "You Got Screwed!" and click here for Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he appreciates your feedback and invites you to send comments by clicking here.

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