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RealMoney.com: Jim Cramer Blog
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Waiting for a Sale Price for Retail Plays

By Jim Cramer
RealMoney.com Columnist

7/22/2008 10:15 AM EDT
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No matter what retail does, it can't get any traction, even though gasoline should soon be down 10% from its high given this free fall in energy. Every time we get an upward move, the sellers just emerge and trash the stocks, which then slink back to their 52-week lows, because the numbers are still too high.

I am kind of blown away by how badly this group acts given the obvious turn in oil and gas. (Especially given the money that ridiculously flows into tech, particularly the tech stocks that represent plays on gadgets that SanDisk (SNDK - commentary - Cramer's Take) and Texas Instruments (TXN - commentary - Cramer's Take) just told you aren't selling.) Nordstrom (JWN - commentary - Cramer's Take) and JC Penney (JCP - commentary - Cramer's Take) have worth. They really do. How about Macy's (M - commentary - Cramer's Take)? They have reconfigured the company ,cleaned it up, and nobody cares. Even Wal-Mart's (WMT - commentary - Cramer's Take) stock is getting hurt, and Costco's (COST - commentary - Cramer's Take) right back down! Unnerving in every case.

I want to take the other side of the trade, and soon. I am adamant that gasoline has peaked and that the public will feel good about this group when gasoline comes back to $3.50, where I believe it is going.

I totally understand Kohl's and Target (TGT - commentary - Cramer's Take), I see nothing that makes them special. But I do not believe that we should see relentless selling pressure in these names, and I would be getting comfortable buying more Wal-Mart or speculating that we are seeing a bottom in stocks like VF Corp. (VFC - commentary - Cramer's Take) and, yes, Ralph Lauren (RL - commentary - Cramer's Take). And if you think that gasoline isn't going down much more, then why not buy Amazon (AMZN - commentary - Cramer's Take), which we know is doing decent business from the article we saw just this weekend in The New York Times about how well online retail's doing. This group is going down as if it will never again have anything to recommend itself. That's just plain ridiculous. These are not banks, for heaven's sake.

I am looking for the right moment to buy 'em.

At the time of publication, Cramer was long Wal-Mart.






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Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. To order Cramer's newest book -- "Jim Cramer's Stay Mad for Life: Get Rich, Stay Rich (Make Your Kids Even Richer)," click here. Click here to order "Mad Money: Watch TV, Get Rich," click here to order "Real Money: Sane Investing in an Insane World," click here to get "You Got Screwed!" and click here for Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he appreciates your feedback and invites you to send comments by clicking here.

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