Gannett's Death Knell Doesn't Hit Google

You do not buy Gannett (GCI - commentary - Cramer's Take), you buy Google (GOOG - commentary - Cramer's Take).

Go read that statement from Gannett today. Not once do they talk about the huge transference of ads from print to the Web. Not once. The only bright spot in their whole release was the Web, but they will not recognize the secular change. It is nuts, just nuts.

Newspapers are going away, in part because the big display ad companies, the autos and the retailers, are going away. Plus, classifieds and real estate advertising is so much more profitable online and so much better as a method to sell things that you don't need newspapers.

So what are people doing? They are selling Google.

You have to be kidding.

The money is one-way here.

Consider Procter & Gamble (PG - commentary - Cramer's Take): They just brought in a new marketing officer. PG is not doing much on the Web, but that's about to change with this new guy.

I am adamant that this change is going to occur. The irony of the problems at GCI and the stock weakness at Google is just too much to be believed! It is not a cyclical problem with advertisers, it is a secular problem of print.

Period.

At the time of publication, Cramer was long Procter & Gamble.

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