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RealMoney.com: Jim Cramer Blog
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Upside Surprise for Consumer-Based Stocks?

By Jim Cramer
RealMoney.com Columnist

6/25/2008 9:14 AM EDT
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What happens if earnings aren't terrible? Aren't they supposed to be? At least for consumer companies? Then what the heck happened at Kroger (KR - commentary - Cramer's Take) and Darden (DRI - commentary - Cramer's Take) yesterday? Both had great numbers. I mean really great numbers.

Of course, Kroger and Darden are the two best operators in their spaces. That's amazing, considering that Kroger was always an also-ran and Darden had been struggling with new concepts, something alleviated by their buying spree of Capital Grille and Longhorn (neither working well right now, but clearly headed in the right direction).

Darden's numbers were awesome: Olive Garden is showing some remarkable 5.8% same-store sales growth, the 55th consecutive quarter of growth. The numbers were back-end-loaded, with May being the strongest month. Sure, it's easy to say, "The rebates did it." But I am not buying it: You have to drive to Olive Garden and while there are a lot of Olive Gardens, they are not next door to most people!

Kroger simply passed on some pricing and has said over and over again that some inflation is actually good for them, despite what the Street might think.

Both companies might be set up for even better numbers next quarter, as Darden increased its dividend nicely (although they slowed the buyback) and Kroger will certainly get more inflation courtesy of the farm problems and the food-for-oil campaign favored in Washington and endorsed by putative frontrunner Barack "ethanol" Obama.

I mention both of these because they may have been natural shorts of the short crowd betting on both shortfalls and worse outlooks.

As I used to call my column: WRONG! If other companies follow these two and we remain oversold, you are going to get some serious upside surprises that could change the dynamic here.

I am not bullish, but I am observant, and these two merit observation.

Random musings: Strong-dollar crowd pressuring gold and oil futures. Once again I suspect this will be short-lived, but remember that tech goes up precisely in this environment. I am thinking Salesforce.com (CRM - commentary - Cramer's Take) and Qualcomm (QCOM - commentary - Cramer's Take), both with superior earnings profiles, as ways to play the bounce because they are both down badly.

At the time of publication, Cramer had no positions in the stocks mentioned.






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Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. To order Cramer's newest book -- "Jim Cramer's Stay Mad for Life: Get Rich, Stay Rich (Make Your Kids Even Richer)," click here. Click here to order "Mad Money: Watch TV, Get Rich," click here to order "Real Money: Sane Investing in an Insane World," click here to get "You Got Screwed!" and click here for Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he appreciates your feedback and invites you to send comments by clicking here.

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