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RealMoney.com: Jim Cramer Blog
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I'd Hold Off on Retail

By Jim Cramer
RealMoney.com Columnist

5/15/2008 3:06 PM EDT
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Oh my, this retail trade is still happening. Still. It doesn't seem to matter. Plus, it is all upside down! The companies that cater to the cheaper consumer are stalled -- Wal-Mart (WMT - commentary - Cramer's Take), TJX (TJX - commentary - Cramer's Take), Costco (COST - commentary - Cramer's Take) -- and the mid- to high-ends are all doing great: Macy's (M - commentary - Cramer's Take), Tiffany (TIF - commentary - Cramer's Take), VF (VFC - commentary - Cramer's Take), JC Penney (JCP - commentary - Cramer's Take) and Kohl's (KSS - commentary - Cramer's Take).

This is a remarkable and polar-opposite move of what most people were predicting -- including yours truly. It is almost as if the playbook of the shorts -- own the low-end (Wal-Mart/TJX/etc.) and short the high-end -- has produced short-squeezes galore.

But who can blame the shorts? You fill up at $4.50. You pay twice for chicken and beef what you paid for last year. And all you get is that measly $600. Amazingly, it is working. The $600 iPod-in-every-pocket plan from Congress and the president actually seems to be working. Even if it is one-off. It is working, from the point of view of the owners and buyers of these stocks, and the stocks may not be lying.

Now I have been hit by many shorts on this, telling me, "Don't worry, all will go wrong, this is just the peak week" and telling me not to get bullish. And I am not bullish on the group. I think, still, the next move is down not up.

But I am not an idiot. This group is rocking, and it is not just the shorts. What I see happening is, once again, the recovery trade -- that's right, the early-cycle trade -- is playing out.

I want to see it. I want to see the glimmer of hope that makes it happen. I think what you got this week was a couple of good numbers off of a calendar shift and good weather plus the $600.

For all of the value money -- and that's who is buying retail -- that's enough. They are back, they are big and they are taking the stocks up, and there is no supply.

Here's my take. I am passing on the early-cycle retail trade. It has tended to last three days -- this is the fourth.

I want to wait and see. It won't be that costly up here.

At the time of publication, Cramer had no positions in the stocks mentioned.






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Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. To order Cramer's newest book -- "Jim Cramer's Stay Mad for Life: Get Rich, Stay Rich (Make Your Kids Even Richer)," click here. Click here to order "Mad Money: Watch TV, Get Rich," click here to order "Real Money: Sane Investing in an Insane World," click here to get "You Got Screwed!" and click here for Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he appreciates your feedback and invites you to send comments by clicking here.

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