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RealMoney.com: Jim Cramer Blog
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Colgate Is the Key to a Group Rotation

By Jim Cramer
RealMoney.com Columnist

5/2/2008 6:53 AM EDT
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You can always gauge rotations when some companies that really misses, as Colgate (CL - commentary - Cramer's Take) did with its gross margins the other day, can still take off after a momentary hit. You can also gauge rotations by how many times an Apache (APA - commentary - Cramer's Take) or an Exxon (XOM - commentary - Cramer's Take) will get hit on the same margins miss.

Make no mistake about it, the Exxon quarter was ugly, and the Apache quarter, after all the hoopla, was barely a beat. But both of those companies are making a ton of money and will one day work their way back -- APA before XOM, because XOM has underinvested in oil and overinvested in its stock.

But Colgate was just out-and-out pantsed by raw costs. They had good revenue growth but simply got more killed by food and oil ingredients than even Tyson (TSN - commentary - Cramer's Take), which was ground zero for ethanol madness.

Yet it snapped right back yesterday as if it didn't miss at all.

You should key on these three and, of course, gold, to see if the rotation was a one-day phenomenon or the beginning of something new that will take everything from the financials and the foods higher and the golds, oils, minerals and ags lower. No sense getting your head handed to you during the great rally of 2008.

Those will react quickly off of the unemployment report and set the tone for the next few days. Put them at the top of your screen: They are the keys to this market.

At the time of publication, Cramer had no positions in the stocks mentioned.






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Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. To order Cramer's newest book -- "Jim Cramer's Stay Mad for Life: Get Rich, Stay Rich (Make Your Kids Even Richer)," click here. Click here to order "Mad Money: Watch TV, Get Rich," click here to order "Real Money: Sane Investing in an Insane World," click here to get "You Got Screwed!" and click here for Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he appreciates your feedback and invites you to send comments by clicking here.

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