My Daughter Is the Apple Bull Case

Last time it was the iPod. Or more accurately, the second iPod. That's what my 12-year-old daughter wanted after she had gotten an iPod for the holidays. It was her birthday, six months after I had given her the iPod and she said she needed the second one. Why? Because the first one was blue and now she needed pink. As I explained in Stay Mad for Life, I learned the truth: Apple's (AAPL - commentary - Cramer's Take) iPod had become the ultimate accessory. Just like she couldn't have enough jewelry, she could not get enough iPods.

For this year's holiday present, she asked for an iMac. She had an old, beat-up Hewlett-Packard (HPQ - commentary - Cramer's Take), so I didn't mind. She's artistic, takes classes at Parsons, said she needed it for design.

She really needed it for iChat, for conversation, for video conversation.

I didn't know it at the time. We live in Jersey, and she has a friend who moved from our area to Philadelphia and she wanted to talk to her and see her. I had to admit, it was pretty cool.

iChat -- instant messaging with video -- is fabulous and my kids are pointing me toward this current remarkable Apple run.

This weekend at 11:30 I told her it was time to go to bed. She was in the office, with the iMac. She didn't want to listen to me. I threw on some sweats over my boxers -- half on, half off -- and staggered in and said, "It's time ..." and I was interrupted by her friend Julia saying, "Hi Mr. Cramer!"

I was mortified. She was on iChat ... saw me plain as day.

And in the last two months, most of my daughter's friends have ripped out the old computers and brought in the iMac because of this feature. You are being pressured to get it despite its costs, and suddenly it seems that everyone needs a new PC. If they put this product on the iPhone, my daughter will switch from Verizon (VZ - commentary - Cramer's Take) -- which she loves -- to AT&T (T - commentary - Cramer's Take). It is that important, that cool.

I recommended Apple when my daughter asked for the second one. I have been pushing Apple pretty relentlessly since the year began after telling people to sell it before the holidays.

This is the real deal. You see it, you will get it. More important, like the iPod, your kids see it, you will have to get it for them.

Regardless of the economy.

Random musings: The power of the iPhone is readily apparent in the AT&T earnings. ... A terrific reader mentions that the Corsairs of the world can take a five-year perspective, which very well may pay off for some of these banks. Sounds plausible, but oh boy is Nat City (NCC - commentary - Cramer's Take) bad -- so bad that even the aggressive folks at Key wouldn't buy it and I figured they would just do it for share.

At the time of publication, Cramer had no positions in the stocks mentioned.

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