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RealMoney.com: Jim Cramer Blog
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Two Retail Surprises, Two Different Reasons

By Jim Cramer
RealMoney.com Columnist

2/6/2008 12:58 PM EST
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Apparel revenues shock on the upside! VF Corp. (VFC - commentary - Cramer's Take) and Ralph Lauren (RL - commentary - Cramer's Take) on fire, racking up gigantic gains!

And the gains could not have been more different. VF's just a steady, high-single-digit grower that is spinning off cash flow like mad and had a strategy of growing internationally that had made the U.S. a less and less important business. It's got this North Face brand that has to be the hottest apparel label in the world.

Ralph Lauren's up for a different reason. This has been one of those stocks that everyone had been convinced was a lay-up short. There was nothing in the pipe except for the joint venture with J.C. Penney (JCP - commentary - Cramer's Take), which, while a big deal, isn't this quarter's biz. The quarter was also made because of a lower tax rate.

To me, it didn't matter. What did matter is that these stocks are part of that early-cycle moment that is the current tug of war. VF shows you that even after two warnings, the stock can still fly. Ralph Lauren tells you that those betting against it aren't cognizant of the cycle or have made it their business to nitpick, and those people are not recognizing a great long-term story.

At the time of publication, Cramer had no positions in the stocks mentioned.






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Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. To order Cramer's newest book -- "Jim Cramer's Stay Mad for Life: Get Rich, Stay Rich (Make Your Kids Even Richer)," click here. Click here to order "Mad Money: Watch TV, Get Rich," click here to order "Real Money: Sane Investing in an Insane World," click here to get "You Got Screwed!" and click here for Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he appreciates your feedback and invites you to send comments by clicking here.

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