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Household debt service as a percentage of disposable personal income must be off the charts, right? Isn't that the most telling statistic of the strapped consumer?
This story is astonishing -- not just for its defiance of conventional wisdom, but for its obliteration from the news pages. Have you read it? I had one of my most reliable sources send it to me. It was an "A-ha!" moment because it explains why retail hasn't fallen off a cliff, why Wal-Mart (WMT - commentary - Cramer's Take) may have truly bottomed (I like that stock even though it did not tackle the strike) and why Target (TGT - commentary - Cramer's Take) is still cruising. It could be a reason why Sears (SHLD - commentary - Cramer's Take) isn't falling apart, either, despite projections that it may be. No, that doesn't mean you should go buy Best Buy (BBY - commentary - Cramer's Take) ahead of the quarter -- too much turmoil out there. But it might be a reason to buy Darden (DRI - commentary - Cramer's Take) ahead of next week and to bet that the mainstream department stores, like J.C. Penney (JCP - commentary - Cramer's Take) and Macy's (M - commentary - Cramer's Take) may be worth examining. It could also be behind the surge of J. Crew (JCG - commentary - Cramer's Take), Guess (GES - commentary - Cramer's Take), Polo Ralph Lauren (RL - commentary - Cramer's Take) and VF (VFC - commentary - Cramer's Take), all of which have been terrific. Or of an Apple (AAPL - commentary - Cramer's Take) or a Garmin (GRMN - commentary - Cramer's Take), both of which have expensive product offerings, not to mention Harman (HAR - commentary - Cramer's Take), which is, of course, going private. So, when you are fretting about that minor scrap up in interest rates this week, don't just examine the Fed's balance sheet. Consider that of the consumers: It peaked last year and has been going down since! Random musings: Some debate is raging on Stockpickr about Cliff Mason and his controversial spend-over-save initiative. Wow, is that a hot button. At the time of publication, Cramer was long Sears.
Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. Click here to order Cramer's latest book, "Mad Money: Watch TV, Get Rich," click here to order his book, "Real Money: Sane Investing in an Insane World," click here to get his second book, "You Got Screwed!" and click here to order Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column by clicking here. TheStreet.com has a revenue-sharing relationship with Traders' Library under which it receives a portion of the revenue from Traders' Library purchases by customers directed there from TheStreet.com.
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