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RealMoney.com: Jim Cramer Blog
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Wal-Mart's Wayward Strategy

By Jim Cramer
RealMoney.com Columnist

12/22/2006 2:50 PM EST
Click here for more stories by Jim Cramer
 

So Wal-Mart (WMT - commentary - Cramer's Take) just bagged everyone on Wall Street with this press release about the $4 drugs. The great Wal-Mart panicked everyone out of Walgreen (WAG - commentary - Cramer's Take) and Rite Aid (RAD - commentary - Cramer's Take) as well as a host of other pharmacy-benefit managers with this trick about lower prices.



It worked. The press bought it. The Street bought it.

And people sold.

This was so predictable it is painful. It was so obvious. Wal-Mart hired a PR firm, and the firm has gone crazy trying to change the image of this wayward retailer.

Now Walgreen is back; Rite Aid is much higher. You must remember this the next time Wal-Mart issues a release. Wal-Mart is like the old Soviet Union: It can't crush its enemies anymore.

If you missed Walgreen or Rite Aid, don't worry. Wal-Mart is addicted to releases. There will be another opportunity right down the road.

At the time of publication, Cramer had no positions in any of the stocks mentioned.






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Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. Click here to order Cramer's latest book, "Mad Money: Watch TV, Get Rich," click here to order his book, "Real Money: Sane Investing in an Insane World," click here to get his second book, "You Got Screwed!" and click here to order Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column by clicking here.

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