"Sorry, Eddie. By trying to sidestep the problems that Lowe's (LOW - commentary - Cramer's Take) had by working on derivatives that made profits -- perhaps related to betting against competitors -- you really messed up. It would have been so much better just to take the beating the way Lowe's and Home Depot (HD - commentary - Cramer's Take) did, rather that try to sidestep the problems."
There, that's the way the analysts viewed the Sears (SHLD - commentary - Cramer's Take) quarter. That's so stupid as to make me believe that they simply can't keep up with Eddie Lampert analytically. He is light years ahead of them.
They also can't even figure out what to do with Lowe's. The company's saying a lot of bearish things but isn't going down because the bearish things were in the stock.
Still, I like the idea of being able to manage the consumer and the book of business by acting on it with a derivative. That makes so much sense, it's scary. And, of course, it's scary to all of the analysts.
At the time of publication, Cramer was long Sears Holdings.
P.S. Will you be there when Cramer makes his next move?
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Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Listen to Cramer's RealMoney Radio show on your computer; just click here. Watch Cramer on "Mad Money" at 6 p.m. ET weeknights on CNBC. Click here to order Cramer's latest book, "Real Money: Sane Investing in an Insane World," click here to get his second book, "You Got Screwed!" and click here to order Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column by clicking here. TheStreet.com has a revenue-sharing relationship with Traders' Library under which it receives a portion of the revenue from Traders' Library purchases by customers directed there from TheStreet.com.
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